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Marketing
Renewables in a Carbon-Conscious World
October 21
- 24, 2007 in Philadelphia, PA
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Conference Agenda
Updated:
September 27, 2007
Sunday, October 21
10:00 AM to
4:00 PM
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Tour
of Atlantic City Wind Project (more
info)
Hosted by Community Energy |
1:00 PM to
4:00 PM |
Pre-Conference
Workshop: Green Power 101 (more
info )
Organized by the Center for Resource Solutions |
6:00 PM to
8:00 PM |
Pre-Conference Reception and Registration
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Monday, October 22
8:30 AM to
10:15 AM |
Opening Session and Keynotes
Session Chair: Jan Hamrin, Center for Resource
Solutions
Welcoming Address: Jan Hamrin, “We’ve
arrived! Now what?”
Executive Roundtable on the State of the Green Power
Market
- Brent Alderfer, Community Energy
- Mel Jones, Sterling Planet
- Brian Keane, SmartPower
- Carrie Cullen Hitt, Constellation NewEnergy
- Rob Harmon, Bonneville Environmental Foundation
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| 10:15 AM to 10:45 AM |
Networking Break |
| 10:45 AM to 12:15 PM |
The
Interplay Between REC and Carbon Markets:
Policy Issues
Session Chair: Matt Clouse, EPA
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Ed Holt, Ed Holt and Associates, “Current Trends
of RECs Consideration in State Carbon Policies”
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Dan Kalafatas, 3Degrees, “The U.S. Voluntary Carbon
Market: Driving Towards a Low-Carbon Economy”
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Lars Kvale, Center for Resource Solutions, “Selling
GHG Reductions: The Importance of Standards and Independent Certification
Systems”
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Alex Perera, World Resources Institute
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12:15 PM to
1:30 PM |
Group Luncheon
Speaker: TBD |
1:30 PM to
3:00 PM |
The Interplay Between
REC and Carbon Markets:
Product Development
Session Chair:
Jennifer Martin, CRS
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Karl Rábago,The AES Corporation, “Moving
Markets to Large Scale: the AES/GE Joint Venture to Develop and
Sell GHG Credits”
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Brenna Zimmer, Green Mountain Energy Company, “Blazing a
Trail in the New Carbon Offset Market”
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Adam Capage, 3Degrees, “Carbon Products:
The Next Generation of Green Pricing?”
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Rachel Goldstein, EPA Landfill Methane Outreach
Program, “LFG:
Maximizing the Value of Emissions Credits”
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Why Every Utility Should Have a Green Power Program
Session Chair:
Jeff Anthony, American Wind Energy Association
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David Bates, Florida Power & Light
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Patrick Keily, We Energies
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Joyce Kinnear, Silicon Valley Power
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Thor Hinkley, Portland General Electric
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Rhonda Rasmussen, PacifiCorp
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Kathy Lentini, PECO
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3:00 PM to
3:30 PM |
Networking
Break |
3:30 PM to
5:00 PM |
Increasing RECs Market Liquidity
Session Chair:
John Atcheson, DOE
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Lenny Hochschild, Evolution Markets, “Overview
of RECs Markets and Prices”
Jennifer DeCesaro, Clean Energy States Alliance ,“Working
with the States to Address RPS/RECs Issues” -
Meredith Wingate, Center for Resource Solutions, “Developments
in Renewable Certificate Tracking”
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Reiner Musier, APX Inc., “US REC Markets, Regional Tracking Systems, and GHG Cap and Trade Market Designs: Tightly Linked?”
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Selling Solar/Facilitating On-site Systems
Session Chair: Kurt Johnson, Recurrent Energy
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Jim Burke, SMUD, “Selling Solar Shares”
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Matt Cheney, MMA Renewable Ventures, “RECs
Valuation Issues for Distributed Solar Systems”
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Mark Buckley, Staples
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5:00 PM to
6:00 PM |
Pre-Banquet
Reception |
6:00 PM to
9:00 PM |
Conference
Banquet
Presentation of the Seventh Annual Green Power Leadership Awards |
Tuesday, October 23
8:30 AM to
10:00 AM |
Purchasers Session
Session Chair: Blaine Collison, U.S. EPA Green Power
Partnership
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10:00 AM to 10:30 AM |
Networking Break |
10:30 AM to
11:00 AM |
Keynote
address
Pennsylvania
Governor Rendell |
11:00 AM to
12:15 PM |
Green Power/Carbon
Offsets/Sustainability and the Media
Session Chair: Arthur O'Donnell, The Energy Overseer
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Mark Fryburg & Thor Hinckley, Portland General Electric, “Nightmare
on Green Street: Under attack by the state's biggest newspaper”
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Ted Rose, Renewable Choice Energy, “The Hunt
for Vaporware: An Autopsy of a Critical Media Report”
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Matthew Rose, MWW Group, “Building A Sustainable
Reputation Beyond The Environmental Issue”
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Molly Tsongas, SmartPower, “Messaging Climate
Change to Build Demand for Clean Energy”
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Hampton Newsome, Federal Trade Commission
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12:15 PM to 1:30 PM |
Group
Luncheon
Presentation: National Theatre for Children |
1:30 PM to
3:00 PM |
The Interplay Between Voluntary and Compliance Markets
Session Chair: Ed Holt,
Ed Holt and Associates
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Matt Clouse, EPA
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Jeff Anthony, American Wind Energy Association
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Lori Bird, National Renewable Energy Laboratory
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David Smith, Babcock & Brown LP
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John Saintcross, NYSERDA
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State
and Municipal Purchasing Programs/Initiatives
Session Chair: Anthony Amato, ERG
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Michael Vickerman, RENEW Wisconsin, “Anatomy
of a State Renewable Energy Purchase”
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Thomas MacLean, Puget Sound Energy, “Building
Green Community Partnerships”
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Anne Marie McShea, NJ Board of Public Utilities, “New Jersey’s
Clean Power Choice Program. A Statewide Program from Design
to Implementation”
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Keri Enright, SmartPower, “SmartPower Community
Marketing Toolkit: Developing a Winning Clean Energy Marketing
Campaign”
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Eric Coffman, Montgomery County (MD) Dept.
of Environmental Protection, “Case Study: Montgomery County
Maryland Efforts to Expand Clean Energy Awareness and Adoption
in Government Operations and the Community”
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3:00 PM to
3:30 PM |
Networking Break |
3:30 PM to
5:00 PM |
RECs and Project Finance
Session Chair:
Blair Sweezy, NREL
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Karlynn Cory, NREL, “The Role of REC Purchases
in Stimulating New Renewables Development”
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Nadav Enbar, Energy Insights, “Case Studies in How RECs
Help Finance New RE Projects (Utility Examples)”
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Carrie Cullen Hitt, Constellation NewEnergy, “Linking
End Users and Renewable Facilities”
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Peter Toomey , Community Energy, Inc.
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Cameron Brooks, Renewable Choice Energy, “Carbon
Accounting: Connecting RECs to Project Finance”
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Interactive Discussion Forum
Facilitor: Carrie Harvilla, CRS & James Critchfield, EPA |
6:00 PM to
9:00 PM |
Conference Reception in Independence Visitors Center,
Independence National Historical Park |
Wednesday, October 24
8:30 AM to
10:00 AM |
Public Opinion and Green Power Marketing
Session Chair:
Jeff Swenerton, CRS
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Jim Pierobon, ACORE, "How embracing renewable energy is helping businesses pass the 'greenwash' test"
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Jim Cabot, Rasky Baerlein Strategic Communications, “Renewable Energy Communications: From Strategy to Tactics"
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Helen Brauner, Green Mountain Energy Company, “Lessons
Learned from a Decade of Renewable Energy Marketing”
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Gwynne Rogers, Natural Marketing Institute, “Profiling
Today's Renewable Energy Customer”
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Energy Efficiency Credits
Session Chair: Jan Hamrin, CRS
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Alfredo Forte, Neuwing, “Energy Efficiency Credits, the next
REC”?
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Alden Hathaway, Sterling Planet, "White
Tags TM; Pioneering the US Market in Energy Efficiency"
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Jonathan Edwards, SmartPower, “The
Importance of Energy Efficiency to the Clean Energy Market: The Emergence
of Energy Efficiency Research”
John Kunz, Environmental Resources Trust |
10:30 AM to
12:00 PM |
Marketing Channels/Creative Marketing/Effective
Messaging
Session Chair: James Critchfield, EPA
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Patrick Keily, We Energies, “Direct Mail
Campaigns”
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Meg Denney, Community Energy, Inc., “Creative
Marketing Methods and Messaging to Grow Green Power Programs”
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Brian Keane, SmartPower, “Marketing Clean
Energy in a YouTube World”
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Amanda Mortlock, 3Degrees “Developing
Successful Marketing Partnerships with Your Customers”
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Karen Aboussie, Green Mountain Energy Company, “How
to Create Messaging and Advertising That Work”
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12:00 PM |
Conference Adjourns |
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